Small Business Marketing Tips
Advertising In A Local Market
So, you opened your business, built your website and now you can sit back and watch business flow in. After all, everyone knows that you live and die by your website, right. You might want to rethink this strategy.
Here are some stats on how Colony Workplaces is getting their business. From the first 10 leads that turned into won business, we got one from Craigslist, one from a flyer in the pizza shop across the street, one from Facebook’s Marketplace, one from a networking event, one from a guy that was walking past our sign, one from a friend, one from Yelp, and three from Google. Certainly, Google rules, anyone can tell you that, but the old adage, “leave no stone unturned”, couldn’t be any more relevant to getting leads and closed business.
Local Advertising
If you are going to start a successful business, it is imperative that you get out there and hustle. You never know where your next piece of business will come from. Your marketing doesn’t need to cost money, just a little sweat equity. I have gotten to know the owner of Junior’s Pizza in Halesite very well. He has not only allowed me to put my cards in his shop, but he talks us up every time someone takes one. My dry cleaners, supermarket and Chinese takeout place have all been super helpful with my efforts.
Find your local newspaper, like the Long Islander and ask them to write an article about your business. This will not only be help in the paper itself, but will offer you an inbound link back to your website if they have an online presence (this is super super important with your Google Analytics).
Navigating Online Marketing
In a local market, getting to the top of Google is not difficult, but it does take work. Make videos, sign up for Google Business, sign up on Yelp, find your local Chamber of Commerce. There are great graphics tool like Canva to help with your Facebook page.
Write your own press release. You can either pay to promote it, or post it on anyone of the several free outlets.
Bottom Line
If you are still lost, you can sign up for services at a local coworking space. Here, you will surround yourself with many people that love to offer advise to a friendly local start up.
Contact us today and ask us what your first step should be.